A big advantage: the meat contains very little calories, fat and cholesterol, which makes it not only the perfect choice for health-conscious consumers but also a real alternative to veal, poultry and beef. The natural upbringing adheres to highest quality standards: the animals receive 100 percent natural fodder, and every level of the production process from the farm over processing to transport is subject to strict controls. Thanks to its isolated location the pacific state with its unique climate and vegetation has been spared from major animal diseases like BSE or foot-and-mouth disease.

Starting January 1^st, 2012, Deer Industry New Zealand has commissioned Gourmet Connection GmbH, a marketing and communications agency specialized on high-end products from the culinary and design sectors, tourism and wine with press work for New Zealand venison. “The agency’s intensive contacts to chefs and opinion leaders in the food sector and to the food and lifestyle press, its specialization and its long-standing expertise and knowledge won us over”, says Innes Moffat, Marketing Services Manager of Deer Industry New Zealand. “Apart from that we find the agency’s international network and all the opportunities this brings for us very intriguing.”

With World Gourmet Connection the agency from Frankfurt recently founded a network of international F&B agencies from the most important regions and countries; hand-selected partners amongst others come from London, Copenhagen, Singapore, Toronto, New York, Los Angeles, Madrid, Lisbon and Paris. The association facilitates the intensive and international support of clients and simplifies the interchange between agencies and the assessment of individual performance and creativity.

Says agency proprietor Susanne Drexler: „New Zealand venison hat completely different properties than German meat. We are happy that we have been trusted with the task of making the product more widely known on the German-speaking market. New Zealand venison with its high quality standard enriches our premium client portfolio, which amongst others includes California Agricultural Export Council, kochmesser.de of Christian Romanowski, Davidoff’s Tour Gastronomique, premium cookware manufacturer All-Clad from the USA and major kitchen appliances producer KitchenAid MDA.”

Further information:

www.neuseelandhirsch.de
www.gourmet-connection.de
www.world-gourmet-connection.com

Gourmet Connection is an international marketing and communications agency from Frankfurt am Main which is specialized on strategy planning and communications for high-end F&B and lifestyle products, gastronomy and tourism. An experienced team with a background in gastronomy and journalism develops culinary concepts for food and non-food companies, PR activities and marketing solutions. The client list includes five star superior Relais & Châteaux hotel Landhaus Stricker on the island of Sylt, vinegar pope Erwin Gegenbauer from Vienna, three star chef Juan Amador, the cookbook epic “Modernist Cuisine” by Nathan Myhrvold and Davidoff’s Tour Gastronomique.

Press contact:

Gourmet Connection GmbH
Patricia Wenk
Tel.: +49 69 - 25 78 128-15
E-Mail: pwenk(at)gourmet-connection.de

The new offices distinguish themselves through 175 square meters open loft space, parquet floor, a ceiling height of almost four meters, three pillars in the room and industry-style iron stairs leading up to a gallery. There the agency’s meeting room and one more office are located. Gourmet Connection also has 65 additional square meters with a separate entrance which will be rented out for the time being.

The location

Only five minutes separate the new offices from Frankfurt main station‘s entrance, and the agency has two parking spots in the courtyard for visitors. Countless small food shops give off a mystic, Arabian nights smell but can also startle passersby when a truckload of pigs’ halves is being delivered. Be it ripe mangoes, rare breeds of rice from Laos or exotic spices from India or Turkey, the area around Frankfurt’s main railway station leaves nothing to be desired for food lovers.

The offices‘ history

Münchener Straße stands for historical buildings in a multicultural environment with numerous small food and fish shops, butchers, bakeries, shoemakers and Asian and African shops. Behind Münchener Straße 45’s historic façade a courtyard accommodates the building which Gourmet Connection has recently moved into. The building has a long history with several different tenants: Until the 1970’s clothing manufactory Fromm & Rumpf occupied the building’s three floors, where over one hundred employees produced high-end clothes for men and women. After Fromm & Rumpf had moved out, a changeful history began: The offices were used as a mosque, as rock band Böhse Onkelz sound studio – who have repeatedly distanced themselves from right wing radicalism and have landed several top ten hits in Germany –, and finally as headquarters of publishing house Buchinski. Today several creative parties such as advertising agencies, photographers and designers populate the building – an ideal environment for Gourmet Connection.

KitchenAid has entrusted Gourmet Connection, a marketing and communications agency specializing in culinary products, international top chefs and wine, with press work for large-scale appliances from September 1st, 2010. “Through their long standing contacts to food and lifestyle media and top chefs and their invaluable expertise in the line of business, Gourmet Connection is just the right partner for us. Together with Gourmet Connection we want to raise awareness of KitchenAid products even further in the coming year”, says Viola Linke, communications director of KitchenAid.

Agency owner Susanne Drexler explains: “KitchenAid is known all over the world for its robust quality and exceptional design. We are happy that we were entrusted with the task of establishing large-scale appliances on the German market. The brand KitchenAid with its high demands on quality and design enriches our high-class client portfolio, to which we count amongst others Gruner + Jahr’s eat&STYLE events, on-board gastronomy of Deutsche Bahn and premium cookware producers All-Clad from the US and Lagostina from Italy.”

Frankfurt, June 2010. eat&STYLE is Germany’s leading event for gourmets and hobby chefs. German celebrity and star chefs such as Tim Mälzer, Alexander Herrmann and Stefan Marquard regularly bring the culinary theatre to a boil. Also, interactive shows and entertainment centered around culinary topics, style, inspiration and trends, as well as a lot of fun and firsthand contact to Germany’s gourmet VIPs round Gruner + Jahr’s food events off. Major brands such as Miele or Switzerland Cheese Marketing, who have been part of eat&STYLE for years, are guarantors of and examples for the event’s high standards.

eat&STYLE trade shows are being organized by G+J Foodshow GmbH, which belongs to Gruner + Jahr AG & Co. KG’s 100% subsidiary G+J Events. It has succeeded in hosting events related to Gruner + Jahr’s publishing portfolio for several years: G+J Events has been arranging eat&SYTLE fairs, Germany’s most important national events in the field of indulgence and hospitality, since 2006. G+J Events is also responsible for „BABYWELT“, and in 2010 „BÖRSE ONLINE Anlegerforum“, a conference fair for private investors, was added to their portfolio.

In June 2010, G+J Foodshow GmbH mandated Gourmet Connection GmbH to handle all media- and press-related work for the German market-leader in the field of culinary fairs. Gourmet Connection GmbH is an agency specialized in culinary products, international top chefs and wine and is based in Frankfurt am Main. „Because of their close contacts to national and regional food journalists, chefs, manufacturers and producers, Gourmet Connection is our partner of choice. In our fifth year, we want to take a conceptual step forward with eat&STYLE, and Gourmet Connection will support us in doing so“, says Aico Osterkamp, Marketing Director of G+J Events GmbH.

Susanne Drexler, owner of Gourmet Connection GmbH, explains: „There is no other event in Germany that brings as many food lovers and consumers together and that is trusted by as many big brands as eat&STYLE. We are happy that eat&STYLE will be enriching our high-class client portfolio from now on, which includes on-board gastronomy of Deutsche Bahn, Rheingau Gourmet & Wine Festival, cookware producers All-Clad and Lagostina and two of Germany’s nine best chefs amongst others.“ In 2010, eat&STYLE will be in Munich from October 22 - 24, in Nuremberg from October 30 - November 1, in Cologne from November 12 - 14 and in Stuttgart from November 19 - 21.

 Further information:

www.eatandstyle.de

www.gourmet-connection.de

Frankfurt-based Public Relations and communications agency Gourmet Connection GmbH has kick-started the third year of culinary campaigns for Deutsche Bahn AG. “TV-Köche tischen auf”, Gourmet Connection’s latest coup for ICE train on-board restaurants, was presented in a huge press conference in Berlin. Last year’s campaign, “natürlich genießen”, had improved sales figures by a two-digit range – despite the economic situation and losses that all fields of German gastronomy had to deal with. Just like in the past two years, Gourmet Connection was entrusted with conception, implementation and communication of “TV-Köche tischen auf”.

Since February, Deutsche Bahn AG has offered three monthly changing dishes in their on-board restaurants, each created by a well-known TV chef. Rightly themed „TV-Köche tischen auf“, Deutsche Bahn AG not only offers travelers mouth-watering dishes, but also supports a good cause. For the third year in a row, concept, acquisition of the well-known chefs and implementation are drawn up by internationally renowned PR agency Gourmet Connection. The agency specializes in culinary projects and counts All-Clad, a US premium manufacturer of cookware , 3-star-chefs Juan Amador and Klaus Erfort and the “Rheingau Gourmet und Wein Festival”, one of Europe’s most prestigious food and wine festivals, to its clients.

To make this year’s Deutsche Bahn AG campaign a raving success, Gourmet Connection recruited some of Germany’s and Switzerland’s finest TV chefs, most of them Michelin-star decorated: Andreas C. Studer, Christian Rach, Björn Freitag, Sarah Wiener, Mirko Reeh, Stefan Marquard, Frank Buchholz, Cornelia Poletto, Tim Mälzer, Horst Lichter and Martina Meuth & Bernd Neuner-Duttenhofer. Changing on a monthly basis, these chefs create mouth-watering dishes for a colourful culinary journey, ensuring travellers’ enjoyment and helping a good cause.

After last year’s success, Gourmet Connection decided to tie this year’s campaign to a large-scale charity event: For the duration of one year, Deutsche Bahn AG and the participating chefs will donate 50 cent from each dish sold on board of ICE trains to „Spitzenköche für Afrika“, a campaign founded by chef-of-the-century Eckard Witzingmann and delicacies wholesaler Ralf Bos. Proceeds will be used to help the seventh poorest country in the world, Ethiopia, where the money will be used to build schools. To guarantee maximum results, the campaign is conducted in cooperation with “Menschen für Menschen”, a charity organisation founded by famous German actor Karlheinz Böhm and his wife Almaz.

The past two years’ successes prove that Gourmet Connection has been right on track with its ideas and close network in media and international gastronomy: During 2008’s “Europa erleben. Sterne genießen”, where ten European star-chefs presented specialties from their home countries, food sales on board of ICE trains increased manifold, and in 2009the agency seized the opportunity to comply with travellers’ demand for organic products. “natürlich genießen” was a roaring success: “Despite higher prices for organic products and the tense economic situation, the campaign achieved a double-digit growth in sales compared to 2008”, explains Robert Etmans, Executive Board member, Human Resources and Service.

On the whole, 120 million people travel with Deutsche Bahn AG’s long distance trains every year. More than 1.600 service employees cater to travellers’ wishes in 248 dining cars and 300 board bistros: “We are pleased that over the past few years we have been able to convince more and more guests of the quality of our food on board, and that even well-know TV-chefs feel comfortable in this environment. But we are even more pleased that, with the help of Deutsche Bahn’s guests, we can support people in Africa and make their living conditions a little bit better with every sold dish”, explains agency proprietor Susanne Drexler.

In November 2009 All-Clad entrusted Gourmet Connection GmbH with all of their press work for the German-speaking market. The agency specializes in PR for culinary products, international top chefs and wine. “Because of their close contacts with national and international journalists in the food sector, chefs and food producers, the agency is just the right partner for us. With its help we will, amongst other things, extend our presence in the ten leading shops in Germany and Austria within the next year”, explains All-Clad’s Continental Marketing & Sales Manager George Henrici. Susanne Drexler, Gourmet Connection’s proprietor, confirms: “All-Clad is the most ambitious, most innovative and most expensive professional cookware brand worldwide. We are proud that All-Clad enriches our high-quality client portfolio, which also contains two of Germany’s nine three-star Michelin chefs.”

For the realisation and creation of the conceptual design, as well as the whole presswork, the Deutsche Bahn has chosen Gourmet Connection again for the 2009/2010 period. The agency also conceived and supervised last year’s campaign  “Europa erleben. Sterne genießen“. Gourmet Connection GmbH is an internationally operating PR agency in Frankfurt, specialized on strategic planning and communication concerning top quality F&B-products and –campaigns as well as restaurants and top chefs. “We are pleased that our ideas and our close contacts to the international F&B- and media scene have helped making the Deutsche Bahn’s on-board restaurants and the culinary offer to our guests more successful”, says agency owner Susanne Drexler.

„Natürlich genießen“ follows the biggest culinary campaign in the Deutsche Bahn’s history: “Europa erleben. Sterne genießen“. Within this campaign, ten European top chefs presented up to five culinary specialties from their countries from February 2008 until January 2009. The offers changed monthly. The top chefs and their dishes led to a considerably rise of the sales of food and beverage on board. The Bahn’s F+B-director Robert Etmans is glad about the success: “Last year we did not only expend our menu with top quality food and amazing dishes, the top chefs also helped to improve the reputation of our on-board-restaurant.”

About 120 Million people are using the fast long-distance trains ICE of the Deutsche Bahn every year.

Gourmet Connection is an internationally operating marketing and PR agency in the heart of Frankfurt specialized on strategic planning and communication of food and wine, indulgence and lifestyle topics. An expert team with long time experience in gastronomy and journalism creates innovative marketing and communications solutions and culinary concepts for companies in the food and non-food sector.

Festival initiator H.B. Ullrich now assigned the PR and marketing agency Gourmet Connection from Frankfurt with the whole media relations work around the event. He says: “The agency’s close connections to national and international food journalists, chefs and producers are an enrichment for us and we hope that the festival will gain even more attention and reputation, especially abroad.” Gourmet Connection director Susanne Drexler explains: “The RHEINGAU GOURMET & WEIN FESTIVAL is a culinary institution known far beyond German borders. It’s an honor and a great pleasure for us to support this event with media relations work.