Consumer & Retail
Real is what you can experience, feel or grasp. We help you with reaching customers – authentically, emotionally, individually and on-target. Whether sponsorships, events, cooperation, cross marketing, campaigns, launches, classic communication or point of sale activities.
We offer you various ways and measures how to reach your customers. You want to address a specific target group, for example professional chefs or consumers? Or you want to reach both, just in different ways or with different products? Specialized PR agency Gourmet Connection reaches just the right and important people, without any divergency losses.
PR makes brands visible
As a PR agency, we have the same goal as you: to make your brand successful. In addition to customized PR strategies and straight communication solutions, this means making your product or service a tangible experience for consumers. A marketing agency has various packages of measures at its disposal to achieve this goal.
Sponsorships
To bring a brand’s world to life, you need emotions. As a PR agency for food, wine, lifestyle and tourism, we transfer this emotion to the consumer – through journalists, bloggers or influencers and other multipliers. We place your product at events, fairs or press and blogger events and make it perceptible.
Events
Whether it’s a seated dinner, gala evening, press trip or special occasion, events offer the ideal opportunity to bring your product or service to life. Anyone who gets to know and appreciate high-quality food, great wine or exclusive kitchen equipment in such a setting will subsequently spread the word about it to their readers, followers, contacts or customers.
Cooperation and cross marketing
Gourmet Connection as a PR agency is deeply rooted in the industry and has excellent national and international networks due to its many years of experience and specialization in high-quality products from the culinary, travel or design sectors. We identify partners who are a perfect fit for you and your brand and bring together what belongs together.
Campaigns
Profound PR expertise and years of experience make us the right partners when it comes to conceptualizing, planning and implementing your on- or offline campaigns. We work with you professionally and reliably to define campaign goals and develop tailor-made measures in order to achieve them. Transparency, efficiency and simple measurability are particularly important to us.
Product launches
Do you have a product launch coming up? Talk to us, we develop the ideal conditions for a successful and on-target market launch. As a specialized PR agency, we professionally support you with digital and analog communication, events, trade fair appearances or sampling campaigns – for target groups such as professional chefs, sommeliers, restaurateurs or retail. With many years of industry experience and excellent contacts, we can open many doors for you.
Classic communication
Classic communication is the foundation of successful PR. As a marketing agency, we offer you all kinds of services: from press releases to personal contact with journalists, bloggers and influencers to advertorials or media campaigns. Excellent relations with media representatives, grown over many years, help us just as much as our sense for exciting story angles. With personal follow-up, we ensure that your topics are placed exactly where you want them.
PoS activities
There is no better place to influence your customers’ buying decisions than the place where they make them. Whether it’s displays, in-store sampling campaigns or sales specials, we work with partners to help you develop the right concept and implement activities at the point of sale.