Making the most of Facebook in digital PR
1 year her
Content marketing and storytelling are essential in successful B2C and B2B communication, since simply stating facts about a new product or brand isn’t always enough. That’s why an F&B PR agency's marketing campaign has to be cleverly designed to spark the consumer’s interest.
We show how to bring together regional gastronomy, winemakers and producers based on a creative food & beverage marketing concept.
We know that a good selection of visual material is essential for professional and creative press and public relations. In order to convince with exciting storytelling on a visual level and to attract interest with target group specific content, some basic facts have to be taken into account in image PR.
How can future trends in the food and beverage industry and developments in consumer behavior be used for press work and public relations?