prime connection world gourmet connection

Consumer Marketing

A thing that can be experienced, felt and grasped is real. We help you and your brand to reach customers – in a way that is authentic, emotional and individual. For each client, we develop target-group-specific ways of successfully addressing national and international consumers and partners. Whether sponsoring, events, cooperations, cross-marketing activities, campaigns, launches or classic communication, we make brands come alive.

In implementing our services, we draw on long-standing expertise and know-how in the field, close contacts with opinion leaders and decision makers and a tight network of multipliers whose support helps us communicate your message in a carefully targeted way. Gourmet Connection assists you from planning your marketing measures to executing them and provides detailed reporting, thereby offering a supreme level of transparency and measurability.

Retail Marketing

Communication is a means to an end: you would like to sell more. With our work, we achieve maximum awareness for your brand among consumers as well as the relevant expert audience and thereby create the preconditions for you to fulfill your aspirations. In doing so, we persistently work in alignment with your business specifications.

To make sure that your brand does not merely profit from successful communication but also achieves its overall objectives, we support your customers in making their buying decision. For that purpose, we draw on the assistance of selected personalities from the field who may act on behalf of your brand. Our services include carefully targeted marketing activities at the point of sale, for instance events at the store, promotion activities and specials.

Communications

Durable media success is ensured by specifically tailor-made communication concepts for national and international food & beverages businesses, producers of decorative and functional items for the table and the kitchen, manufacturers, hotel and tourism businesses as well as restaurants and top chefs. With a professional press kit, serious and informative press releases and the right media distribution lists, we reach the appropriate contact people in print and online media and in the blogger community. Furthermore, we regularly develop attention-getting PR campaigns for our agency’s clients, define angles for media coverage, organize press conferences and press trips and continually analyze and assess coverage in the media.

Social Media

We live in a digital world, and social networks, blogs, podcasts, microsites and online forums are essential channels for brand positioning. Especially important: the direct and authentic dialogue with the customer, since social media delivers immediate and unfiltered feedback. If one does not want to fall behind, one has to design one’s appearance in a believable way, attend to it continually and invest in exchange with users on a regular basis.

We position your brand in the social web. In doing so, we do not merely support you during the conception and the launch of your social media appearance, but work with you continually to build up your brand’s digital appearance, generate content that is transparent and relevant to the target group, ensure dialogue with customers and provide consulting services on a long-term basis.